翻訳と辞書
Words near each other
・ Bernd Poindl
・ Bernd Polster
・ Bernd Posselt
・ Bernd Purkrabek
・ Bernd Rauw
・ Bernd Redmann
・ Bernd Reichelt
・ Bernd Richter
・ Bernd Riexinger
・ Bernd Roith
・ Bernd Rosemeyer
・ Bernd Ruf
・ Bernd Rupp
・ Bernd Rücker
・ Bernd Schmidt
Bernd Schmitt
・ Bernd Schneider
・ Bernd Schneider (footballer)
・ Bernd Schneider (racing driver)
・ Bernd Scholz
・ Bernd Schröder
・ Bernd Schröppel
・ Bernd Schulz
・ Bernd Schuster
・ Bernd Schwarzer
・ Bernd Siebert
・ Bernd Spier
・ Bernd Stange
・ Bernd Stelter
・ Bernd Stieler


Dictionary Lists
翻訳と辞書 辞書検索 [ 開発暫定版 ]
スポンサード リンク

Bernd Schmitt : ウィキペディア英語版
Bernd Schmitt
Bernd Herbert Schmitt (born October 22, 1957) is a professor of international business in the marketing department at Columbia Business School, Columbia University in New York. He is known for his research, books, speaking and consulting on customer experience, customer happiness, branding and innovation and for his work in Asia on Asian markets and consumers. He wrote several influential books in these areas like ''Experiential Marketing'', ''Customer Experience Management'', ''Big Think Strategy'' and ''Happy Customers Everywhere''.
He holds a PhD in Psychology from Cornell University and joined Columbia in 1988. In 2011, he also became the Executive Director of the (Institute on Asian Consumer Insight (ACI) ) in Singapore, funded by the Singapore Economic Development Board (EDB) and Nanyang Technological University (NTU).
Schmitt has done research, teaching and consulting in many parts of the world, especially in Asia. From 1996-2000, he was the head of marketing at The China Europe International Business School (CEIBS) in Shanghai and held the first marketing chair ever in China. He has also held visiting appointments and short-term teaching appointments at M.I.T, the University of Michigan, Yonsei University in South Korea, Hong Kong University, the Hong Kong University of Science and Technology, the University of Munich in Germany and Jagiellonian University in Poland.
== Life and career ==
Schmitt was born in Heidelberg, Germany, where he attended high school and the University of Heidelberg, studying psychology. He went to Cornell University as an exchange student and later received a PhD in psychology. He joined Columbia University in 1988 and first taught courses in consumer behavior and advertising management. Later he taught marketing strategy and a popular course in branding. The branding course is also offered every year as a seminar during the Oktoberfest in Munich.
In the 1990s, he became interested in Chinese and Asian markets and consumers. He first visited China in 1991 and taught consumer behavior in Beijing at CEMI, a predecessor of CEIBS. He published articles on Chinese consumers and Chinese market segmentation. He also began his research, with other authors, like Shi Zhang, Yigang Pan, and Nader Tavassoli, on comparing Western and Asian languages. In 1996, he was appointed as the head of the marketing department at CEIBS and held the first marketing chair in China.
In the late 1990s, he began authoring books on customer experience like ''Experiential Marketing'' and ''Customer Experience Management''.
In 1999, he became the director of the (Center on Global Brand Leadership ) at Columbia Business School, which runs the annual (Brite conference. )
From 2000-2010, he spent a sabbatical at the University of Munich, Germany and also taught courses in South Korea and Singapore. He also was a frequent keynote speaker at conferences worldwide. He was features among the Thinkers 50. He was on the marketing boards of Volkswagen AG and Samsung Electronics USA.
In 2011, he moved to Singapore to become the Executive Director of ACI – a new institute focused on Asian markets and consumers.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Bernd Schmitt」の詳細全文を読む



スポンサード リンク
翻訳と辞書 : 翻訳のためのインターネットリソース

Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.